Leadership Team

Alan Hilburg


President and CEO of HilburgMalan, Alan is widely recognized as a global pioneer of crisis, litigation and brand threat management strategies. As a confidant and senior advisor to international CEOs, country presidents, entrepreneurs and well-known celebrities he has, for 35 years, been the first call by private and public sector leaders as a problem-solver on high-stake issues threatening brand trust.


An international leader in brand protection, he led the Johnson & Johnson team in the text-book management of the Tylenol crisis and has enabled leadership teams to mitigate many of the major global brand crises of the past 30 years.


The Los Angeles Times wrote, “Hilburg is the first person a CEO calls when their brand is under attack.” Advertising Age said of Alan, “he brings a new horizon to the emotional branding narrative.”


Alan is credited with introducing trust building strategies for JP Morgan Chase, National Geographic, Four Season Hotels, Micron, H-P, National Basketball Association, Gillette, Johnson Wax and numerous other global brands. He also created and managed 3 of the top 10 brand trust campaigns of the 20th century: Wendy’s “Where’s the Beef?”; GE’s “Bring Good Things to Life”; and the creation of the AT&T ‘Olympic Torch Run.’


Additionally, Alan established the practice of litigation communications (bringing marketing strategies into winning litigation) and has successfully defended clients in 108 civil and criminal trials.


Alan has also authored two New York Times best-selling books on leadership, received an Academy Award nomination for the world’s first environmental film and several awards in marketing and television production.


He is a lecturer at the University of California and George Mason University in the U.S. as well as a guest lecturer at 8 universities globally.


“We understand how to protect clients against the high cost of low trust.”


Alan can be contacted on:





+ 1 703 615 3621 (USA)

+ 852 6591 6275 (Hong Kong)

+ 27 72 196 2083 (RSA)

Duke Malan


Duke Malan is a Partner at HilburgMalan. His expertise is Crisis Leadership, driving organisational transformations and resolving complex brand trust challenges.


He has brought his in-house corporate and consulting experience to bear as a trusted advisor to executive leaders of global companies and senior Government officials.


Duke was previously Vice President: Corporate Affairs at international consultancy FleishmanHillard in Hong Kong, advising on strategy and strategic communications across Asia-Pacific for financial services and technology, property and luxury brand clients.


Before moving to Hong Kong, Duke was Head of Reputation Management at Johannesburg listed insurance group, Discovery Limited and held communication roles at Barclays and within the South African Government.


He is passionate about youth empowerment, and gives his time to youth focused initiatives in Hong Kong. Duke was a board member of Young Business South Africa and also worked in Washington D.C at a youth development organization, Presidential Classroom. Duke is a graduate of the Gordon Institute of Business Science and the Tshwane University of Technology.


Duke can be contacted on:





+ 852 6591 6275 (Hong Kong)

+ 27 71 454 1116 (RSA)

Sara Calvert


Sara is a Director at HilburgMalan where she is responsible for operations, client management and strategic partnerships. Her experience and exposure has been diverse, spanning across crisis management, physical security, travel security management, business intelligence, cyber security and fraud investigations. She has extensive experience managing and responding to numerous crises, such as the Indian Ocean earthquake and tsunami, infectious disease outbreaks, Fukushima triple disaster and the Bangkok flooding in 2011.


Sara previously held the position of Director of Global Client Services at Control Risks, where she managed key client accounts and strategic partnerships across Asia Pacific.


Prior to Control Risks, Sara spent 11 years at International SOS, where she was responsible for the company’s key financial services and legal clients in APAC. In addition, she led their global financial services strategy both strategically and operationally.


Born and raised in Hong Kong, Sara is passionate about supporting the local community and empowering young executives. She has held a number of volunteer positions and was the Chairman of the Young Executives committee of The British Chamber of Commerce in HK, where she led the YNetwork branding journey and the implementation of a dedicated young executive membership. In 2014 she was chosen from a pool of over 200 of Hong Kong’s most successful businesswomen to become one of the 50 Mentors as part of The Women’s Foundation’s ‘Best in Class Mentoring Programme for Women Leaders’.


Sara can be contacted on:





+ 852 9525 3641

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