The Team

President and CEO of HilburgMalan, Alan is widely recognized as a global pioneer of crisis, litigation and brand threat management strategies.  As a confidant and senior advisor to a range of international CEOs, country presidents, entrepreneurs and well-known celebrities he has, for 35 years, been the first call by private and public sector leaders as a problem-solver on high-stake issues threatening brand trust.


Alan opened an Africa office to address the needs of a long-standing Wall Street private equity client, which triggered the business expansion to Africa.


The Los Angeles Times wrote, “Hilburg is the first person a CEO calls when their brand is under attack.” Advertising Age said of Alan, “he brings a new horizon to the emotional branding narrative.”


Alan is credited with introducing trust building strategies for JP Morgan Chase, National Geographic, Four Season Hotels, Micron, H-P, National Basketball Association, Gillette, Johnson Wax and numerous other global brands. He also created and managed three of the top ten brand trust campaigns of the 20th century: Wendy’s “Where’s the Beef?”; GE’s “Bring Good Things to Life”; and the creation of the AT&T ‘Olympic Torch Run.’


As a pioneer in crisis resolution and brand protection he led the Johnson & Johnson team in the textbook management of the Tylenol crisis. He has led the teams to mitigate many of the major global brand crises of the past 30 years.


Additionally, Alan established the practice of litigation communications (bringing marketing strategies into winning litigation) and has successfully defended clients in 108 civil and criminal trials.


Alan has also authored two New York Times best-selling books on leadership, received an Academy Award nomination for the world’s first environmental film and several awards in marketing and television production.


He is a lecturer at the University of California and George Mason University in the U.S. as well as a guest lecturer at eight universities globally.


“We understand how to protect clients against the high cost of low trust”

Managing Partner of HilburgMalan, Duke is a communications strategist who understands the barriers and opportunities facing Asian business going global and African entities doing business in Asia. He has served as a trusted advisor to global CEOs and senior Government officials.


Formerly Vice President: Corporate Affairs at FleishmanHillard in Hong Kong, Duke’s expertise spans resolving complex reputation management challenges, China-Africa market access and is a thought leader in Creating Shared Value initiatives. He has worked with leadership teams at Discovery, Burberry, the Ethiopian Investment Commission, Alibaba and Prudential.


Before joining FleishmanHillard Duke was Head of Reputation Management at, Johannesburg listed Discovery Limited – recognized by Fortune magazine as one of the leading Companies Changing the World. Duke’s impact in leading his team and enhancing Discovery’s corporate reputation saw him receive a Marketing Leadership Award.


Duke has held key communications roles at Barclays Africa, The South African Nuclear Energy Corporation as well a consultancy where clients included BMW and South Africa’s finance and mining ministries.


He is passionate about youth empowerment and served as a board member of Young Business South Africa and worked in Washington D.C at a leading youth development organization – Presidential Classroom.


Based in Hong Kong, Duke is a graduate of GIBS (Gordon Institute of Business Science) and the Tshwane University of Technology.


“The China-Africa partnership will be one of the most important geopolitical and trade relationships over the next 30 years”

Chloe Lam, associate at HilburgMalan, is a political scientist and journalist by training, and a serial Socratic questioner by practice. Her contribution to clients is primarily helping them find brand trust answers, no matter how hard they try to hide.


Chloe is a May graduate at The University of Hong Kong, with double majors in journalism and international politics, where she focused on Chinese foreign relations. Her interest in China’s future, coupled with her training as a journalist has made Chloe increasingly aware of the opportunities that lie ahead – most notably, China’s partnerships with Africa and the “Belt and Road” countries. For that reason, Chloe spent time in Beijing with Peking University and the London School of Economics studying global political economy. She has also spent time in Europe, where she was a foreign correspondent in various European countries reporting on EU politics.


Before joining HilburgMalan, Chloe had experience in the media industry at the global and local Hong Kong level. At the Associated Press, Chloe covered international social and human-interest events. She also had experience in print, broadcast, and online journalism, where she covered daily political, business, and health news at Radio Television Hong Kong, South China Morning Post and Television Broadcast Limited. Chloe also is passionate about the arts and social impact projects, which exposed her to experience at the Art Basel, Pekin Fine Arts, Unicef, and local charities in Hong Kong.


“In this age of like, tweet and share, it’s easy to lose perspective, especially when there are always more than two sides to a story. We keep our eyes open, an ear to the ground, and our minds curious – that helps our clients avoid the minefields around the corner”

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